Become the marketer who actually understands the numbers

Practical guides on marketing mix modelling, attribution, and experimentation. Written by a practitioner, not a textbook.

Your attribution report probably overvalues the impact of branded SEA. Learn how to use DiD to measure its true incremental impact.
Why statistical significance is important for marketing experiments - and how you can use it to improve your marketing ROI.
Multi-touch attribution or marketing mix modelling - which should you use? Read about which method to choose, and in what business situation.

Reach out

Interested in learning more about the topics I write about? Contact me directly.